About Jeremy
Head of Social Strategy for @TBGDigital. Ex-Giraffe Keeper. Cocktail Thrower. Cyclist. Author of Sex, Brands & Rock'n'Roll.Currently writing "Follow Me, I'm right Behind You". Views are my own etc... :)
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cheryl cole Archive
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Can Entrepreneurs Really Learn Anything From Cheryl Cole???
Posted on December 1, 2010 | No CommentsDoes it really matter if Cheryl Cole is just a pretty face? In endorsement terms it doesn’t seem to. As the face of L’Oréal’s Elnett hair spray, sales rose 14% to £30.2m in 2010 from her endorsement... -
She’s worth it: Cheryl Cole adds more bounce to hairspray sales
Posted on August 27, 2010 | No CommentsSinger's big, backcombed style credited with sparking first rise in demand for 10 years. Love her or loathe her, Cheryl Cole is creating a lasting impression – on sales of hairspray. Sales of Elnett spray are up 14% to over £30m in just one year with Cheryl Cole endorsing their brand... -
Marketing by Cheryl Cole, David Beckham & Marmite…
Posted on August 13, 2010 | 6 CommentsLike Cheryl, once you’ve got a good story and you've put in the hard work, some people will love you but everyone will respect you.
